The coronavirus has struck again — this time resulting in the nation’s largest B2B snowsports trade show pivoting to virtual as many large-scale events have done since about mid-March. Other big industry stories this week came from The North Face, Faction Skis and other brands. Here’s our roundup of the most important snowsports business news for Oct. 12-16.
Known as a heat magnet, latest innovation expands Columbia’s technology portfolio
Emily Rach, Jeff Reimann and their team will represent the OR brand in the brand’s Midwest territory.
Technical Norwegian apparel brand looks to expand growth and sales support by hiring Denver agency Black Dog Sales Group for Rocky Mountain and Intermountain West territory.
The North Face’s parent company, Denver-based VF Corp., on Tuesday announced that it has tapped Steve Murray — formerly region president for the Americas — as its new global brand president.
Full Stack Supply Co., the Swiss-based parent of Faction Skis and FW Apparel, has strengthened its sales team in the Mountain West with the hiring of Halsey Landon as U.S. Rockies sales lead, effective immediately.
In the first of an ongoing series, Snowsports Business Report shares additional color on what happened over the last week and what lies ahead for the winter outdoor industry (hint, there’s some white stuff in the forecast).
Jack Wolfskin — a subsidiary of Callaway Golf Co. and maker of snowports gear as part of a wide range of outdoor apparel — named André Grube as the brand’s new CFO.
Stio has released its most dynamic ski collection to date and first partnership with GORE-TEX technology.
Iconic brand’s board of directors names Ryan Gellert CEO of Patagonia Works, and also promotes Jenna Johnson to lead Patagonia Inc.