The coronavirus has struck again — this time resulting in the nation’s largest B2B snowsports trade show pivoting to virtual as many large-scale events have done since about mid-March. Other big industry stories this week came from The North Face, Faction Skis and other brands. Here’s our roundup of the most important snowsports business news for Oct. 12-16.
Already a ubiquitous helmet and goggle brand on ski slopes around the world, Smith is elevating its profile even further by re-entering the race market — and the company has bolstered its return by inking a pair of key partnerships.
Safilo Group S.p.A., the Italian parent company of core snowsports goggle and helmet brand Smith, on Thursday issued a business update related to the COVID-19 pandemic, indicating an upbeat third quarter thanks, in part, to progress with Smith’s online business.
Iconic accessories brand looks to enhance “Committed to Retail” program that pays commissions to shop employees for selling Smith in-line sunglasses and qualifying snow goggles and helmets.
Move designed to amplify the voice of the customer at the iconic snow goggle and sunglasses brand