Pro snowboarder Austin Smith and pro skier Eric Pollard are bringing their on-mountain equipment expertise to the marketplace with a new hardgoods brand dubbed “Season Eqpt.” that’s based in Oregon and has a unique service partnership with the retailer evo.
The coronavirus has struck again — this time resulting in the nation’s largest B2B snowsports trade show pivoting to virtual as many large-scale events have done since about mid-March. Other big industry stories this week came from The North Face, Faction Skis and other brands. Here’s our roundup of the most important snowsports business news for Oct. 12-16.
Technical Norwegian apparel brand looks to expand growth and sales support by hiring Denver agency Black Dog Sales Group for Rocky Mountain and Intermountain West territory.
The Utah-based organizations will make avalanche education initiatives accessible to all in advance of the backcountry ski season.
Bolle Brands is launching a new digital B2B platform to help its retail partners grow their business and simplify their ERP and inventory management programs.
Iconic accessories brand looks to enhance “Committed to Retail” program that pays commissions to shop employees for selling Smith in-line sunglasses and qualifying snow goggles and helmets.
Ski resorts and other outdoor recreation areas will have a different look and feel this winter with many more enthusiasts hitting the trail, but a familiar rite to kick off the season returns with REI Co-op again asking outdoor adventurists to #OptOutside.
Dick’s, whose offerings include an array of snowsports gear and apparel, has committed to eliminating all single-use point-of-sale plastic bags from its stores by 2025 through the Beyond the Bag Initiative.
New consumer show format is action packed with celebrity appearances, the latest resort updates, manufacturer presentations and incredible deals on the best winter products
Outdoor and snowsports retail giant says it’s going carbon neutral. The co-op plans to begin this year and is aiming for a reduction in its carbon footprint by 55 percent over the next decade.