In the first of an ongoing series, Snowsports Business Report shares additional color on what happened over the last week and what lies ahead for the winter outdoor industry (hint, there’s some white stuff in the forecast).
Alterra made some key appointments and also added two divisions to the company as the ski resort operator “looks toward its long-term future, while navigating the upcoming winter season during the pandemic.”
James Niehues and Mad River Glen celebrate their partnership with the release of a new trail map and over $120,000 raised.
Ikon Pass is joining forces with American Forests for Shred for Sustainability, a program that invites Ikon Pass holders to help create healthy and resilient forests throughout North America.
Vail Resorts Inc. on Thursday reported significant income and revenue dips for the fiscal fourth quarter ended July 31 as COVID-19 wrought havoc on the company’s U.S. summer operations and Australian ski season.
Vail Resorts and PepsiCo announced an expansion of their longstanding partnership to 18 additional Vail Resorts locations across North America.
Premium Swiss outdoor brand named official uniform partner for leading snow destination
Rusty Gregory, CEO of Denver-based Alterra Mountain Co. — the owner of 15 ski resort destinations, including the world’s largest heli-ski operation, plus the Ikon Pass — issued a statement regarding the company’s operating procedures for the upcoming 2020/21 ski season.
Ski bike brand Sno-Go this week announced a formal partnership with SNOW Operating, which includes SNOW Operating CEO Joe Hession joining the board of Sno-Go and the SNOW Operating team providing strategic consultancy to Sno-Go.