Pro snowboarder Austin Smith and pro skier Eric Pollard are bringing their on-mountain equipment expertise to the marketplace with a new hardgoods brand dubbed “Season Eqpt.” that’s based in Oregon and has a unique service partnership with the retailer evo.
Jason Levinthal, owner of the Vermont-based direct-to-consumer ski manufacturer 4FRNT Ski Co. for the past three years, has sold ski brand to trio of private investors.
Announced last month, the mammoth deal has reached the finish line and now Compass Diversified can focus on supporting BOA’s “continued expansion and growth in the years to come.”
The coronavirus has struck again — this time resulting in the nation’s largest B2B snowsports trade show pivoting to virtual as many large-scale events have done since about mid-March. Other big industry stories this week came from The North Face, Faction Skis and other brands. Here’s our roundup of the most important snowsports business news for Oct. 12-16.
Already a ubiquitous helmet and goggle brand on ski slopes around the world, Smith is elevating its profile even further by re-entering the race market — and the company has bolstered its return by inking a pair of key partnerships.
Dahu, the Swiss Ski Boot, announced its Corsair Fit Experience, which expands the brands commitment to innovation by reimagining the boot fit experience.
Full Stack Supply Co., the Swiss-based parent of Faction Skis and FW Apparel, has strengthened its sales team in the Mountain West with the hiring of Halsey Landon as U.S. Rockies sales lead, effective immediately.
In the first of an ongoing series, Snowsports Business Report shares additional color on what happened over the last week and what lies ahead for the winter outdoor industry (hint, there’s some white stuff in the forecast).
Black Diamond hauled in a number of earned media awards for its 2020/21 gear and also forged a partnership with Protect Our Winters (POW).
Burton bolstered its already stellar pool of marketing and creative talent by naming Kelly Murnaghan as SVP of global marketing and Adrian Josef Margelist as executive creative director.