Smith Adds Snowsports Retailers to Sales Incentive Program

Smith

The iconic accessories brand Smith is adding snowsports shops to its popular Committed to Retail sales program for the upcoming winter season.

This is an expansion of the popular retail commission program that the Portland, Oregon-based brand — which is owned by Italian parent company Safilo Group — launched this past summer.

According to Smith, “Committed to Retail encourages consumers to patronize their neighborhood gear shops by paying a commission directly to the salesperson completing the transaction of Smith in-line sunglasses and qualifying snow goggles and helmets sold in their store throughout the program period.

Smith originally allocated $300,000 to the June launch of its Committed to Retail sales incentive program focused solely on sunglass sales in an effort to revitalize the economic health of its trusted retail partners. Encouraged by the maturation of the program, Smith has allocated an additional $350,000 for this season toward shop employee payouts and to encourage consumers to Shop Local.

Committed to Retail is powered by the retail sales app ENDVR, which rewards sales associates with cash for driving sales at their store. The campaign will run throughout North America from October 1 through December 15, or while funds last. Smith said retailers should contact their Smith sales rep for program details, incentive structure and to sign up.

Smith said the program “aligns with Smith’s CORE mission towards supporting community responsibility by showing appreciation for the business that helped shape and grow the brand it is today.”

Photo courtesy Smith

About Eric Smith 44 Articles
Longtime business writer Eric Smith is the founder of Snowsports Business Report. Reach him at eric@snowsportsbiz.com or 901-573-9156.