REI Co-op Outlines Ambitious Climate Goals

REI's solar energy

REI Co-op has long prioritized environmental and climate initiatives, but the outdoor and snowsports retail giant took its green credentials to a new level on Thursday by announcing a plan to go carbon neutral — beginning this year.

The co-op said it is committing to carbon neutrality — starting with 2020’s operations — with plans to reduce its carbon footprint by 55 percent over the next 10 years. REI pledged to accomplish this task by “working with diverse stakeholders and engaging thousands of employees and our 19 million lifetime members” in an effort to “step up its advocacy to better address the impacts of the climate crisis.”

As Eric Artz, REI CEO, outlined in his blog on REI’s website, “We’re setting out to reduce both our own greenhouse gas emissions and the emissions embedded in the products of the more than 1,000 brands we sell, and transparently sharing progress as we go. No retailer has yet accomplished this, but we know what needs to get done, and most importantly, we believe we can do it.”

Here’s the plan, as outlined on the co-op’s news page.

Going Carbon Neutral 

The science is clear and can’t be ignored. The costs are growing. The impacts are disproportionately harming marginalized communities. Avoiding the worst impacts of climate change will require keeping global average temperatures within 1.5°C of pre-industrial levels which, in turn, will require everyone to do their part.  

On our part, we have pledged to reduce our 2020 emissions by over half –55% – by 2030. No retailer has yet accomplished this, but we know what needs to get done. And we believe it is critical not just to reduce our own brands’ greenhouse gas emissions, but also the emissions embedded in the products from the more than 1,000 brands we sell. We will share what we learn along the way, open-sourcing our lessons learned and best practices. In addition, beginning with our 2020 emissions, we’ll invest in carbon credits to offset each metric ton of carbon the co-op emits from our own brands and operations. To assure accountability and certify our compliance, we are formally joining  

Focusing REI’s Advocacy Where We Can Have the Greatest Impact 

While REI is committed to reducing our own footprint, we also need systematic policy change to truly combat the broader crisis. That’s why we’re pairing our emissions reduction work with advocacy efforts to amplify REI’s impact. Our approach is nonpartisan, allowing us to stay focused on the work that needs to be done. The majority of Americans, regardless of political affiliation, believe the government should do more to combat climate change, and we need policymakers on both sides of the aisle to adopt solutions that dramatically increase carbon sequestration opportunities and reduce carbon emissions. And given the urgency of the moment, we need action from policymakers at the federal, state and local levels.  

Building on the co-op’s decades of experience in creating and sustaining the outdoor places where America recreates, and in convening diverse stakeholders to align around common goals, we believe our advocacy can add the most value in three areas:

      • We can help increase reforestation and active forest management, as well as take other steps to harness and supplement nature’s ability to store carbon.
      • By zeroing in on and re-greening the built environment, we can increase carbon storage, reduce the health and environmental harms of urban “heat islands,” and improve quality of life by increasing access to the outdoors. This also requires doing so in a way that forthrightly addresses inequitable access to parks and greenspaces. 
      • We can work to dramatically expand infrastructure for inherently low-carbon mobility options like bike, pedestrian and mass transit, as well as increasing vehicle electrification. 

We have crafted this agenda to intentionally drive multiple co-benefits. In addition to taking on climate change, these policies would create infrastructure-building jobs, increase opportunities to enjoy the outdoors, improve public health and community well-being, and counteract longstanding inequities. 

Photo courtesy REI

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Longtime business writer Eric Smith is the founder of Snowsports Business Report. Reach him at or 901-573-9156.