Outdoor Research Taps Midwest Outdoor Sales as Regional Agency

Outdoor Research

Seattle-based outdoor apparel and gear brand Outdoor Research has hired the sales agency Midwest Outdoor to represent the brand in the Midwest territory. Emily Rach, Jeff Reimann and their sales team will represent OR in Missouri, Illinois, Wisconsin, Minnesota, North Dakota, South Dakota, Iowa and Nebraska.

“The Midwest Outdoor Sales team has a wealth of experience navigating the outdoor market in the Midwest and have the keen ability to bring the brand, its retail partners and consumers together in the marketplace,” said Michael O’Connell, senior sales manager for Outdoor Research. “We’re excited to have them bring their knowledge and talent to representing Outdoor Research in this key territory.” 

The agency’s co-owners, Rach and Reimann, bring a combined 40 years of experience working in the outdoor industry. Together they have built a successful agency that represents premier brands in the industry, including Cascade Designs, Osprey, Yakima and Terramar Sports.

The Midwest Outdoor team also includes associate representatives Jordan Gardner, Nic Dobbs and Matt McKinney. The entire team is extremely active in their outdoor pursuits and can be found biking, camping, paddling, skiing and ice climbing throughout the diverse Upper Midwest.

“We are honored to be working with Outdoor Research and look forward to growing this iconic brand with our retailers,” said Jeff Reimann.

Photo courtesy Outdoor Research

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Longtime business writer Eric Smith is the founder of Snowsports Business Report. Reach him at eric@snowsportsbiz.com or 901-573-9156.