Norrøna Hires Black Dog Sales Group for Key Western Territory


Norwegian outdoor brand Norrøna, whose U.S. headquarters is in Boulder, Colo., has forged a new sales partnership with Ian Decker at Black Dog Sales Group. The agency will represent the brand throughout the Rocky Mountain and Intermountain West territory.

Decker brings more than 20 years of experience working with outdoor brands to the Norrøna sales team and will work to grow brand awareness throughout the region. Norrøna U.S. sales manager Adam Chamberlain will continue to manage relationships with key accounts and specialty retailers throughout the Midwest, as well as sales relationships in the Northeast. Kyle Hadersberger, who joined the Norrøna sales team in 2019, will continue representing Norrøna in the Pacific Northwest as an independent representative with Wedge Mountain Outdoor.

“Ian Decker brings an abundance of industry experience and key relationships to our team, which will be pivotal to our growth as we continue to develop the Norrøna brand throughout one of the most important markets in the U.S.,” said Chamberlain. “As we head into the Winter 21/22 buying season, we are thrilled to have Kyle and Ian on board to facilitate new brand connections with specialty retailers, and to continue supporting our current network partners throughout the region.”

Black Dog will manage specialty retailer relationships within the Rockies and Intermountain West. Decker — who has developed sales strategies for brands such as Helly Hansen, K2, Altra Footwear, Marmot and Arc’teryx Equipment — is charged with nurturing relationships with specialty retailers across the Rockies and with outdoor and snowsports industry brands.

“I have long admired the craftsmanship, performance and functional design that Norrøna brings to its products,” Decker said. “I believe that the collections speak to the American consumer looking for long-lasting, high performance and sustainable products to help them get outside comfortably. There is a lot of opportunity for the brand throughout the region, and I look forward to being a part of its growth trajectory.”

Photo courtesy Norrøna

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Longtime business writer Eric Smith is the founder of Snowsports Business Report. Reach him at or 901-573-9156.