How Clarus Earned an $11.5 Million Boost from Investors

Photo courtesy Fred Marmsater/Black Diamond Equipment

Clarus Corp.’s investors remain bullish on the Salt Lake City-based company — the parent of core snowsports brand Black Diamond Equipment — and plan to infuse $11.5 million into the business and its outdoor portfolio.

Clarus (Nasdaq: CLAR) on Friday announced it has entered into an agreement with three of its top 10 investors for the sale of 900,000 registered shares of the company’s common stock at $12.75 for total proceeds of $11.5 million.

Simply put, the company’s backers approve the way Clarus’ executive leadership has navigated the COVID-19 crisis and are likely banking on BD, in particular, to benefit from the coronavirus-inspired shift to backcountry pursuits. This could be especially true with the potential of ski resorts around the country shutting down before season’s end should an outbreak arise, as it did last March.

Clarus said the investors—Brown Advisory, Greenhouse Funds and TT Investimentos— have each “determined to increase their investment in recognition of management’s past execution and in support of the company’s long‐term growth strategy. The net proceeds from this sale will be used for working capital and general corporate purposes.

“As we evaluate new market opportunities to facilitate our long‐term growth strategy, we believe that our strong balance sheet gives us greater optionality within our capital structure,” said John Walbrecht, president of Clarus. “This strategic financing from three of our top 10 shareholders is expected to enhance our liquidity and strengthen our market position. Even before this transaction, we anticipate generating strong free cash flows and we remain on track to be nearly debt‐free at year end. We are grateful to our shareholders for their continued support as we continue to seek to preserve our brands’ equity and execute on our innovate and accelerate playbook across our portfolio.”

Clarus’ other snowsports brand is Pieps, the avalanche beacon maker, though many snowsports and mountain enthusiasts also use products made by SKINourishment, another brand in the company’s rather diverse portfolio. Clarus also owns ammunition manufacturer Sierra Bullets.

Photo courtesy Fred Marmsater/Black Diamond Equipment

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Longtime business writer Eric Smith is the founder of Snowsports Business Report. Reach him at or 901-573-9156.