Faction Skis, FW Apparel Parent Company Bolsters Sales Team

Faction Skis

Full Stack Supply Co., the Swiss-based parent of Faction Skis and FW Apparel, has strengthened its sales team in the Mountain West with the hiring of Halsey Landon as U.S. Rockies sales lead, effective immediately.

Halsey Landon

Halsey, right, comes to FSSC with deep sales experience, having served as the Rockies/Intermountain sales rep for such brands as Black Crows, Picture Organic Clothing, Le Bent and Holden. FSSC said Halsey is “poised to significantly grow FSSC’s business in the Rocky Mountain territory, supporting FSSC’s expansion across the greater North American market.”

Halsey’s appointment rounds out a string of strategic hires that has bolstered sales support at all levels for FSSC, from experienced in-house reps for the East Coast and Midwest and Western Canada to the retail partner success team in Denver. The company said the “the North American unit is committed to order fulfillment and retail partner success for product distribution and delivery.”

“I’m super excited to represent Full Stack Supply Co. and its progressive and quickly-growing brands in Faction and FW,” Halsey said. “I’ve covered this territory for years and having worked closely with brands that are similarly positioned in the market, I expect a seamless transition with retail partners. I look forward to growing new and existing partner relationships.”

“We’re extremely happy to welcome Halsey into the FSSC family,” says Olivier Gouby, FSSC Global sales director and FW brand director. “He’s incredibly well respected in the Rockies region and he has deep experience with hardgoods, softgoods and accessories spanning both the ski and board realms. When we combine the strongest product in our history with our expert Retail Partner Success team, and our dedicated in-house reps, we’re delivering our best-ever experience and service for retailers.”

FSSC is riding the momentum of a strong year, having posted 38 percent growth in North America in 2019/20, even as COVID-19 brought the season to an early and abrupt close. The company said it expects to post growth and claim market share in 2021. Faction and FW’s 2021 products have been released from their respective factories and are now shipping to retail partners.

Photos courtesy Full Stack Supply Co.

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Longtime business writer Eric Smith is the founder of Snowsports Business Report. Reach him at eric@snowsportsbiz.com or 901-573-9156.