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Season Eqpt

Pro Riders Launch New Snowboard and Ski Brand, Season Eqpt.

October 26, 2020 Eric Smith 0

Pro snowboarder Austin Smith and pro skier Eric Pollard are bringing their on-mountain equipment expertise to the marketplace with a new hardgoods brand dubbed “Season Eqpt.” that’s based in Oregon and has a unique service partnership with the retailer evo.

4FRNT Skis

4FRNT Acquired by Private Investors

October 26, 2020 Eric Smith 0

Jason Levinthal, owner of the Vermont-based direct-to-consumer ski manufacturer 4FRNT Ski Co. for the past three years, has sold ski brand to trio of private investors.

Boa Snow Habitat

CODI Completes $454 Million Acquisition of BOA Technology

October 19, 2020 Eric Smith 0

Announced last month, the mammoth deal has reached the finish line and now Compass Diversified can focus on supporting BOA’s “continued expansion and growth in the years to come.”

Smith - US & Austrian ski team partnerships

Smith’s Return to Ski Racing Boosted by Two Key Partnerships

October 15, 2020 Eric Smith 0

Already a ubiquitous helmet and goggle brand on ski slopes around the world, Smith is elevating its profile even further by re-entering the race market — and the company has bolstered its return by inking a pair of key partnerships.

Jimmy Chin TNF

The North Face Commits $7 Million to Address Inequity in the Outdoors

October 15, 2020 Eric Smith 0

Core snowsports apparel and gear brand launches global initiative “Reset Normal” to support access to exploration.

Outdoor Research

Outdoor Research Taps Midwest Outdoor Sales as Regional Agency

October 14, 2020 Eric Smith 0

Emily Rach, Jeff Reimann and their team will represent the OR brand in the brand’s Midwest territory.

Norrona

Norrøna Hires Black Dog Sales Group for Key Western Territory

October 14, 2020 Eric Smith 0

Technical Norwegian apparel brand looks to expand growth and sales support by hiring Denver agency Black Dog Sales Group for Rocky Mountain and Intermountain West territory.

The North Face Promotes Steve Murray to Global Brand President

October 13, 2020 Eric Smith 0

The North Face’s parent company, Denver-based VF Corp., on Tuesday announced that it has tapped Steve Murray — formerly region president for the Americas — as its new global brand president.

Faction Skis

Faction Skis, FW Apparel Parent Company Bolsters Sales Team

October 9, 2020 Eric Smith 0

Full Stack Supply Co., the Swiss-based parent of Faction Skis and FW Apparel, has strengthened its sales team in the Mountain West with the hiring of Halsey Landon as U.S. Rockies sales lead, effective immediately.

Alterra

Alterra Announces New Company Divisions, Leadership Shifts

October 7, 2020 Eric Smith 0

Alterra made some key appointments and also added two divisions to the company as the ski resort operator “looks toward its long-term future, while navigating the upcoming winter season during the pandemic.”

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All snowsports, all the time

If you’re looking for more than reviews of the latest ski gear or rankings of the hottest après spots, Snowsports Business Report has you covered. We provide essential business news and analysis about the brands, retailers, resorts and trade associations driving the world of snowsports today. Unlike other sites where winter outdoor industry news gets buried, SBR is all snowsports, all the time. Thanks for reading and think snow.

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