Pro snowboarder Austin Smith and pro skier Eric Pollard are bringing their on-mountain equipment expertise to the marketplace with a new hardgoods brand dubbed “Season Eqpt.” that’s based in Oregon and has a unique service partnership with the retailer evo.
Jason Levinthal, owner of the Vermont-based direct-to-consumer ski manufacturer 4FRNT Ski Co. for the past three years, has sold ski brand to trio of private investors.
Announced last month, the mammoth deal has reached the finish line and now Compass Diversified can focus on supporting BOA’s “continued expansion and growth in the years to come.”
Already a ubiquitous helmet and goggle brand on ski slopes around the world, Smith is elevating its profile even further by re-entering the race market — and the company has bolstered its return by inking a pair of key partnerships.
Core snowsports apparel and gear brand launches global initiative “Reset Normal” to support access to exploration.
Emily Rach, Jeff Reimann and their team will represent the OR brand in the brand’s Midwest territory.
Technical Norwegian apparel brand looks to expand growth and sales support by hiring Denver agency Black Dog Sales Group for Rocky Mountain and Intermountain West territory.
The North Face’s parent company, Denver-based VF Corp., on Tuesday announced that it has tapped Steve Murray — formerly region president for the Americas — as its new global brand president.
Full Stack Supply Co., the Swiss-based parent of Faction Skis and FW Apparel, has strengthened its sales team in the Mountain West with the hiring of Halsey Landon as U.S. Rockies sales lead, effective immediately.
Alterra made some key appointments and also added two divisions to the company as the ski resort operator “looks toward its long-term future, while navigating the upcoming winter season during the pandemic.”