Bollé Brands Launches New B2B Platform to Help Dealers Grow Sales

Bolle new B2B platform

Bollé Brands is launching a new digital B2B platform to help its retail partners grow their business and simplify their ERP and inventory management programs.

The platform is in support of Bollé’s Customer First Program, which the company said is a “commitment to give retailers all the necessary tools to succeed, from the most innovative products to the most advanced ERP and inventory management programs.”

With the launch of a new B2B platform, the company “is strengthening its commitment to dealers as it simplifies everything from ordering to inventory management all within a new site.”

“We strive to provide our retailers with optimal conditions so they can offer our end consumers the best possible experience,” said Peter Smith, Bollé Brands executive chairman. “We have invested massively in a new ERP system, the next natural step was to provide a professional and user-friendly B2B platform.”

Bollé Brands’ B2B platform is a tool designed to facilitate the ordering process for retailers, sports shops and opticians. Monitored by the company’s new digital team, the website launched this summer.“Our priority was to deliver the highest quality of service possible for our business partners, says Michael Sakellaris, vice president sales. “We have collected their feedback all along the development process to make sure that the platform we created would be perfectly aligned with their needs.” 

Launched consecutively in Europe and in the USA, the platform has been designed to be ergonomic, performant and user friendly. In addition to facilitating the order process with clear product descriptions and intuitive order tools, the B2B platform offers administrative features to allow, for example, easy tracking of the invoicing process or the shipment.

“The first feedback we received are exclusively positive,” said Sakellaris. “It’s a great achievement and we are determined to keep this trend for the upcoming months.”

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Longtime business writer Eric Smith is the founder of Snowsports Business Report. Reach him at or 901-573-9156.