Pro snowboarder Austin Smith and pro skier Eric Pollard are bringing their on-mountain equipment expertise to the marketplace with a new hardgoods brand dubbed “Season Eqpt.” that’s based in Oregon and has a unique service partnership with the retailer evo.
Jason Levinthal, owner of the Vermont-based direct-to-consumer ski manufacturer 4FRNT Ski Co. for the past three years, has sold ski brand to trio of private investors.
Announced last month, the mammoth deal has reached the finish line and now Compass Diversified can focus on supporting BOA’s “continued expansion and growth in the years to come.”
The coronavirus has struck again — this time resulting in the nation’s largest B2B snowsports trade show pivoting to virtual as many large-scale events have done since about mid-March. Other big industry stories this week came from The North Face, Faction Skis and other brands. Here’s our roundup of the most important snowsports business news for Oct. 12-16.
VF Corp. reported that sales at The North Face — one of the company’s Big Four brands and a snowsports apparel and gear stalwart — dipped 25 percent in the second quarter, but improvement could be just around the bend.
Already a ubiquitous helmet and goggle brand on ski slopes around the world, Smith is elevating its profile even further by re-entering the race market — and the company has bolstered its return by inking a pair of key partnerships.
Core snowsports apparel and gear brand launches global initiative “Reset Normal” to support access to exploration.
Emily Rach, Jeff Reimann and their team will represent the OR brand in the brand’s Midwest territory.
Technical Norwegian apparel brand looks to expand growth and sales support by hiring Denver agency Black Dog Sales Group for Rocky Mountain and Intermountain West territory.
In a move that surprised no one, Outdoor Retailer announced Wednesday that its January snowsports trade show will move to virtual as the nation continues to cope with the coronavirus crisis.