Alterra Announces New Company Divisions, Leadership Shifts


Denver-based Alterra Mountain Co. has expanded its operating divisions and added some talent to its leadership team as the ski resort operator “looks toward its long-term future, while navigating the upcoming winter season during the pandemic,” the company said Wednesday.

Alterra is adding two new divisions to the company — hospitality and real estate — which will work in parallel with the mountain division, made up of the company’s 15 North American mountain destinations.

The Hospitality Division will be responsible for “elevating the guest experience and growing the offerings beyond the company’s current 45 lodging properties, 100+ food and beverage outlets, and various membership clubs.” And the Real Estate Division will be responsible for “growing the overall appeal of each destination by combining strategic on-mountain and base area development.”

Also, Alterra promoted Todd Shallan to COO, hospitality division. He will leave his post as president and COO of Deer Valley Resort in late October.

He will be succeeded by Jeremy Levitt, president and COO of CMH Heli-Skiing & Summer Adventures, who will take over Deer Valley but also continue to oversee CMH.

Rob Rohn, CMH’s long-tenured GM and director of mountain operations, will manage daily operations at CMH through the 2020/21 winter season.

Bryan Elliott has been named president of the real estate division in addition to his current responsibilities as chief development officer of Alterra.

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Longtime business writer Eric Smith is the founder of Snowsports Business Report. Reach him at or 901-573-9156.